A Message From Choicelunch
As consumers, we’ve all encountered rising food prices in grocery and restaurants in recent months. Choicelunch is no more insulated from these increases than any other business. We do our best to anticipate increases in our costs in the spring when we set prices for our upcoming school year. In typical years, we’re able to predict moderate increases and keep the price to our families steady for the entirety of the school year. This year has been anything but typical.
This school year, our costs have risen far higher than we anticipated. Our wage rates are over 20% higher than pre-pandemic levels, and our food costs and packaging costs are up over 10% and 50% respectively. While we expected increases in all these categories in the spring when we set our pricing, there was no way we could have predicted increases at these levels.
Effective January 3rd, 2022, Choicelunch is increasing the price of our entrees by $0.30 and our a la carte sides by $0.10 to address the rising costs of food, packaging, and labor. The January menu will be published following the Thanksgiving break, and Choicelunch families will be notified via email.
In my 18 years of leading Choicelunch, we have only increased our price in the middle of a school year once – and that was following a year where we actually held our price flat from the prior school year. We’ve been fortunate to operate in a low inflation environment over the past two decades. In the past, even when prices increased in particular categories during the school year, there were either corresponding decreases in other categories, or the impact of the increase was manageable enough that we could absorb it. This year, costs are up – and up dramatically – across the board.
Choicelunch remains committed to delivering a great service to our schools, students, and families. We take our work seriously and appreciate the strong partnerships we maintain with our schools. We’re grateful for the trust you put in our company to deliver on our promise to your community every day.
Thank you for your trust, partnership, and understanding during unprecedented times.
Best,
Justin Gagnon
CEO, Choicelunch